Privacy Policy Privacy Policy

Last revised on June 27, 2016 respects the privacy of its users; therefore we have developed this Privacy Policy to demonstrate our commitment to protecting your privacy. This Privacy Policy describes the information collected, how that information may be used, and with whom it may be shared. It is highly recommended that you read this Privacy Policy carefully when using or our services or transacting business with us. By using our website, you are accepting the practices described in this Privacy Policy. If you have any questions about our privacy practices, please refer to the contact information provided in this Privacy Policy.

 Information we collect about you

In General. We may collect personal information that can identify you such as your name and email address as well as other information that may not be used as personal identifiers. When you provide personal information through our website, the information may be sent to servers at various locations within the United States and other countries.

  • Information you provide. We may collect and store any personal information you enter on our website or provide to us in some other manner. This includes identifying information, such as your name, address, email address, and telephone number, and, if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date or other financial information). We also request that you provide information about your interests and activities, your gender and age, and other demographic information such as your hometown or your username.

  • Information about others. We may collect and store personal information about other people that you provide to us, such as their name, address and email address. If you use our website to send others (friends, relatives, colleagues, etc.) a product, or a gift, we may store your personal information, and the personal information of each such recipient in order to process those requests or facilitate future activities.

Use of cookies and other technologies to collect information. We use various technologies to collect information from your computer and about your activities on our site.

  • Information collected automatically. We automatically collect information from your browser when you visit our website. This information includes your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us and the referring website address.

  • Cookies and Use of Cookie Data. When you visit our website, we may assign your computer one or more cookies, to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our site, such as the web pages you visit, the time and date of your visits, the links you click, and the searches you conduct on our site. During your visits to other websites where we advertise, we (or third parties) may use certain data collected on our site to show you advertisements likely to be of greater interest to you. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our website.

  • Other Technologies. We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our site. We also may include web beacons in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our website visitors, to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

  • Information collected by third-parties. We may allow third-parties, including our authorized service providers, advertising companies and ad networks, to display advertisements on our site. These companies may use tracking technologies to collect information about users who view or interact with their advertisements. This information allows them to deliver targeted advertisements and gauge their effectiveness.

 How we use the information we collect

In General. We may use information that we collect about you to:

  • deliver the products and services that you have requested;

  • manage your account and provide you with customer support;

    • perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others;

    • communicate with you by email, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us or other third parties;

    • develop and display content and advertising tailored to your interests on our site and other sites;

  • verify your eligibility and deliver prizes in connection with contests and sweepstakes;

  • enforce or exercise any rights in our terms and conditions;

  • manage our business;

  • provide advertisements to you when you visit other sites;

  • perform functions as otherwise described to you at the time of collection; and

    • register you with and display your profile on

Financial information. We may use financial information or payment method to process payment for any purchases made on our website and to enroll you in any discount, rebate, and other programs in which you elect to participate. Such information may also be used to protect against or identify possible fraudulent transactions, and as needed to manage our business.

In all circumstances, we may perform these functions directly or use a third party vendor to perform these functions on its behalf who will be obligated to use your personal information only to perform services for us. Also, if you access our website or mobile applications from a third party social platform, such as Facebook, we may share non-personal information with that platform to the extent permitted by your agreement with it and its privacy settings.

 With whom we share your information

Personal information. We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

  • Service providers: We may share your personal information, which may include your name and contact information (including email address) with third parties that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, member screening, supporting our website functionality, and supporting contests, sweepstakes, surveys and other features offered through our website. We may also share your name, contact information and credit card information with our authorized service providers who process credit card payments. These service providers may obtain access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

  • Business partners: When you make purchases on our website or click-through our advertisements offered on third party websites, we may share personal information with the businesses with which we partner to offer you the applicable products, services or advertisements. When you elect to engage in a particular merchant's offer or program, you authorize us to provide your email address and other information to that merchant.

  • Other Situations. We also may disclose your information, including personal information:

Aggregated and non-personal information. We may share non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our website and on websites of third parties, and to analyze and report on advertising you see. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis or other business purposes.

Third-party websites. There are a number of places on our website where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on an advertisement on our website, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the “privacy" link typically located at the bottom of the webpage you are visiting.

How you can access your information. If you have an online account with us, you have the ability to review and update your personal information online by logging into your account and clicking on More information about how to contact us is provided below. If you have an online account with us, you also may close your account at any time by visiting the After you close your account, you will not be able to sign in to our website or access any of your personal information. However, you can open a new, separate. If you close your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our website or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties' policies.

How we protect your personal information. We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. We want you to feel confident and safe when using our website to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. Please refer to the Federal Trade Commission's website for information about how to protect yourself against identity theft.

Information you provide about yourself while using our service. We provide areas on our websites where you can post information about yourself and communicate with others or upload content such as photographs. Such postings are governed by our Terms of Use. In addition, such postings may appear on other websites or when searches are executed on the subject of your posting. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion when posting your personal information.

 Children's privacy. Although our website is a general audience site, we restrict the use of our service to individuals age 18 and above. We do not knowingly collect any personal information from minors.

Visiting our websites from outside the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.

No Rights of Third Parties. This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

Changes to this Privacy Policy. We will occasionally update this Privacy Policy. When we post changes to this Privacy Policy, we will revise the “last updated" date at the top of this Privacy Policy. We recommend that you check our website from time to time so as to be informed of any changes.

How to contact us. If you have any questions about this Privacy Policy or our information-handling practices, or if you would like to request information about our disclosure of personal information to third parties for their direct marketing purposes, please contact us by email or postal mail as follows:

4398 Roger B. Chaffee

Suite 300

Grand Rapids, MI 49548

Linked information:

Cookies: A cookie is a small text file that is stored on a user's computer for record keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our website. A persistent cookie remains on your hard drive for an extended period of time.

For example, when you sign in to our website, we will record your user or member ID and the name associated with your user or member ID in the cookie file on your computer. We also may record your password in this cookie file, if you indicated that you would like your password saved for automatic sign-in. We may allow our authorized service providers to serve cookies from our website to allow them to assist us in various activities, such as doing analysis and research on the effectiveness of our site, content and advertising.

You may delete or decline cookies by changing your browser settings. (Click "Help" in the toolbar of most browsers for instructions.) If you do so, some of the features and services of our website may not function properly.

We may allow third-parties, advertising companies, and ad networks, to display advertisements on our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements. Our website does not provide any personal information to these third parties, but they may collect information about where you, or others who are using your computer, saw and/or clicked on the advertisements they deliver (such as click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, etc.), and possibly associate this information with your subsequent visits to the advertised websites. They also may combine this information with personal information they collect from you to provide advertisements about goods and services likely to be of greater interest to you. The collection and use of that information is subject to the third-party's privacy policy. This information allows them to deliver targeted advertisements and gauge their effectiveness. This policy covers the use of cookies by only and does not cover the use of cookies by any advertisers.

Web Beacons: Web beacons (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users or to access cookies. Unlike cookies which are stored on the users computer hard drive, web beacons are embedded invisibly on the web pages (or in email) and are about the size of the period at the end of this sentence.

Web beacons may be used to deliver or communicate with cookies, to count users who have visited certain pages and to understand usage patterns. We also may receive an anonymous identification number if you come to our site from an online advertisement displayed on a third-party website. Third parties may use anonymous information about your visits to our site and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you.